From April 13 to October 13, 2025, Osaka will be the heart of global innovation thanks to EXPO 2025, an International event that will host 150 countries and attract over 28.2 million visitors. For Italian companies, this represents an unmissable opportunity to access the Japanese market and build strategic relationships in the Asia-Pacific region.
Smart Malico, in collaboration with SPICI, offers its experience in supporting businesses and public administrations on internationalization and strategic development paths. Thanks to a broad network of partners and in-depth knowledge of the Asian context, we offer comprehensive support to enhance the Italian presence at EXPO 2025 and foster new synergies with businesses, innovation centers, universities, and cities in Japan.
Why you should visit EXPO 2025 Osaka?
- Explore the Japanese market: one of the most advanced economies in the world, characterized by a strong focus on innovation and a favourable trade environment for trade;
- Strategic connections: opportunity to meet Japanese and international operators to start collaborations, establish trade agreements, and develop technology partnerships;
- Access to Asian markets: iJapan, thanks to its strategic location and trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), represents a bridge to enter Asia-Pacific markets;
- Innovation and cutting-edge technologies: EXPO will be a global showcase for discovering new market trends and engaging with international leaders.
What do we offer?
- Organization of targeted B2B meetings to create strategic synergies
- Visits to companies, public administrations, and innovation centers in Tokyo, Osaka, Nagoya, and Kyotoa
- Specialized on-site support to facilitate networking
- Logistics planning to ensure the best possible experience
- Cultural activities to understand the Japanese culture and business etiquette.
Japan: a growth opportunity for Italian companies
With a population of 124 million and one of the highest GDPs in the world, Japan represents a highly competitive and innovative market. The demand for high-quality products and solutions is constantly growing, offering great opportunities for Italian companies looking to expand in Asia.
Italy is Japan’s second largest European trading partner, with economic relations continually expanding thanks to diplomatic and trade initiatives. EXPO 2025 Osaka therefore represents a unique springboard to consolidate Italy’s presence in this strategic market.
